About Our Company
We are Choice Wires Pvt. Ltd., a globally reputed name in the building and reinforcement industry of India. We started business in 1989 as Deccan Wires And Welding Products Pvt. Ltd. in a modest scale and have today changed our name to Choice Wires Pvt. Ltd., and become a widely recognized manufacturer and exporter of Galvanised Iron Wire, Mild Steel Wire, Wire Nails, Wire Rope and a host of other stainless steel products. We consider ourself small enough to give personalized attention to every order and big enough to take care of all client needs in the most professional manner. We offer our line of quality cut length and formed wire products under the market leading brand names of Choice, Swastik and Shubham Wire Products.
In all these years, we have continued to grow, which is evident in the way we have scaled up our manufacturing business. We had an installed capacity of only 2000 MTPA of steel wire products back when we formed business and as of now the production capacity that we boast of almost exceeds 12000 MTPA. We wish to increase our production volumes further, in fact, double it to 24000 MTPA by 2022, and easily meet bulk order needs of our clients from automotive, engineering, construction and other industrial sectors.
As we produce our extensive stock of Wires, Mild Steel Bars, Wire Nails and other products, we keep strict focus on sustainability. We determine all major norms that are to be followed for sustainable production and operate accordingly. Never do we waver from our sustainability goals and our customer centric business approach, which is the reason we are trusted as the most preferred stainless steel products provider by customers from not only India but also across key foreign markets. We have many reputed Indian and global clients from both Private and Public Sectors.
We have attained many milestones in the field as an independent provider of Mild Steel Bars, Mild Steel Wire, Galvanised Iron Wire etc., since we erected business in 1989. What has helped us continually surpass our own expectations is our vision, as per which we aspire to remain flexible enough to render various solutions to global challenges, and emerge as an unrivaled business with formidable business excellence in our field of work.
The mission of our company is to keep pace with changing needs of the competitive Indian Wire Industry and manage business in a way that we grow to capture a sizeable market share and become the leading Wire Products Solution provider from India with our timely services, leading-edge products and client-friendly work approach.
We believe it from the core of our heart that we are only as much successful as our clients are, so our first aim is satisfying their needs, exceeding their expectations and enriching their business experiences with us. The first step that we take towards maintaining all these objectives is through steadfast quality abidance. We strive every day to introduce new improvements in our manufacturing system and our client management techniques. We follow an internal quality management system that revolves around establishing rewarding relations with each and every client. Therefore, however complex or challenging is the project, we ensure we offer high degree of reliability and accuracy to clients through our satisfactory solutions.
In our pursuit of client satisfaction, we are expertly steered by a strong management that encourages the entire team of 500 employees working at Choice Wires Pvt. Ltd. to follow necessary procedure and practices that can fetch good business relations with our clients. All experts working at our production, product development, research and quality control wings are guided by Mr. Rajiv Jain, Mrs. Arati Jain and Mr. Suprith R. Jain. Mr. Rajiv Jain is an MBA with over 30 years of work experience in the wire business, whereas Mrs. Arati Jain has a B.com degree and manages day-to-day commercial works of the firm. Mr. Suprith R. Jain, our CEO too is a visionary with rare entrepreneurial skills and the man taking charge of many challenging operations of the company.
Plant and Machinery
We have state-of-the-art plant, machinery and other equipment, including the following, for fabricating and smooth handling of Wire Nails, Mild Steel Bars and other products in large volumes:
- Rod Wire Drawing Machines
- Fine Wire Drawing Machines
- Wet Very Fine Drawing Machine
- Galvanizing Plant
- Bright Bar Machines
- Overhead Cranes
- Tool Room Machinery (Lathes, Radial Drilling, Shapers, Welding, and other equipment)
- Mobile Cranes
- Fork Lifts
- Tractors and JCB
- Weigh Bridge
- Biomass Plant (For Power Generation/Thermal Heating), etc.